This is the other stuff. Yes, stuff. While I would love to be more specific, this is a dumping ground of projects past. Call it a graveyard. From taglines to storyboards, here’s the other stuff.
the other stuff
TURN IT OFF
A project from my art direction class. A quick little story concepted, shot, and edited by moi in 24 hours.
schoolwork
DP/AD/CW: Me
Talent: Anabeth Johnson
THE WRITE OFF
In an epic two week competition of timed writing exercises, I prevailed as “best overall” due to my ability to place in every category in every place but first.
The ask: Write a headline with this image and tag.
The ask: Write a script for Sour Patch Kids Extreme that matches their current spot format.
The ask: Write a manifesto for Taco Bell that ends in “Live mas.”
The ask: Write a headline for this image with the brief to “bring Levi’s into the new generation.”
TRACTIVE
A campaign of yesterday. The brief was to get uptight dog parents to let their dogs be dogs. That’s easy. Let them loose.
FRESHWATER LAND TRUST
Locked in for 24 hours with one goal in mind- make a killer annual report for a killer local nonprofit. The best all-nighter I’ve ever pulled with the best group I could have done it with.
(Project manager, Copywriter)
PRO BONO
MADISON SQUARE CENTER FOR THE ARTS, SUMMER ARTS CAMP (SPONGEBOB THE MUSICAL)
As a child who never watched SpongeBob, I was tasked with doing anything I wanted for my favorite camp’s social media. Please enjoy graphic design playtime while I moonlit as a graphic designer while wrangling twenty-six fourteen-year-old girls during the day.
Several long nights in Reese Phifer editing the deck and several long days coaching them team was all worth it (I think) when we took home first in districts.